colette art drive-trhu at Alchemist
Influential Paris retailer Colette touches down at Art Basel Miami Beach (December 2–8, 2013) for a decidedly different art experience, in partnership with Miami’s innovative fashion concept shop Alchemist. The colette art DRIVE-THRU at alchemist is installed in the Carpark adjacent to Alchemist on Level 5 of 1111 Lincoln Road, the celebrated concrete structure designed by architectural firm Herzog & de Meuron.
The colette x Alchemist temporary drive-thru is designed by Rene Gonzalez Architect, who was honored with a National AIA Award for the interior design of Alchemist on Level 5 of the Carpark. Visitors to the installation will drive up, order from a virtual menu of specially curated items and wait for a “carhop” (girls on roller skates) to bring out the order. But rather than malts, burgers, and fries, shoppers will access exclusive items for the concept. Participants include some of the most compelling names in art, fashion, and culture working today. In addition, specially co-branded drive-thru items designed by Yorgo & Co who developed all the art direction. The best way to fully understand it is to come!